Matthew A. Lanham                       
Clinical Assistant Professor of Quantitative Methods
Purdue University | Krannert School of Management
466 Krannert Building
403 West State Street | West Lafayette, IN 47907
Email: lanhamm at | Office: 765-494-4419


Experimental Learning

Analytics Research

Assortment Planning

The most important parameter of a retailer's assortment planning model is that of product demand. My research builds and tests novel approaches to estimating product demand accurately and at scale for hundreds of thousands of products. This involves bridging machine learning, forecasting, and management science methodologies with traditional and big data technologies.